Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website IAAS.com (I Am Super) and she’s teaming up with Monster.com to find the right candidate. Monster.com will use its new 6Sense semantic search technology (shown off in the company’s Super Bowl ad) to help narrow the search down to the right candidate.From April 6 through May 3, qualified candidates can submit their applications via this job listing. Then, Monster.com will use its technology to comb through the resumes, using semantic filters to efficiently separate the wheat from the chaff, so to speak.
At this point, a group of applicants will be asked to create videos and writing samples for IAAS.com, and those entries and videos will be on display for the public to offer their feedback as well. An advisory panel that includes Alicia Keys and her team, as well as executives from Monster.com, will then look at the applicants and the top 10 will be selected and flown to New York.
The top 3 candidates will then be given a final task: to blog about The Black Ball UK on May 27. By the end of June, the new Head Blogger will be announced and hired.
Check out this video from IAAS.com:
Growing Importance of Social Media in the Workforce
Make no mistake, this is a real job and not a contest. Applicants need to be qualified and they will be held to high standards. The Head Blogger search underscores the growing importance of social media in various industries — and also the power that the web has in employee recruiting.
In this case, the job posting becomes even more meta. IAAS.com has a Twitter page, @IAASdotCom and will be using the hashtag #AliciaJob. It’s expected that candidates who make the early rounds will use social media to gain exposure for themselves as they vie for the job.
Why An Online Job Tool?
Why would Alicia Keys and her team choose an online job site to conduct this type of search? In a word: scale. In today’s economy, finding the right candidate in a sea of applicants can be a daunting task — and that is only enhanced when the employer is associated with a celebrity.
Alicia Keys’ publicist gave us this additional quote:
“I wanted to find the right blogger whose voice can truly embody the site, and I wanted to do it in the most egalitarian way possible. One thing I like about partnering with Monster.com for a search is that it proves that we’re not looking for someone who has the best connections or the most impressive resume, but for someone who understands my mission and who is talented at just being their own person.” – Alicia Keys.
It also helps Monster.com showcase its ability to match the right candidates to the right listings. Ted Gilvar, the global chief marketing officer for Monster.com, told me that one of the reasons Ms. Keys and her team came to Monster was because of the scope of the search. That’s where Monster.com can help.
What do you think?
What do you think about this approach to recruitment and the use of social media to find a social media job? What do you think this says about the role of social media? Let us know your thoughts.
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