Denny’s has signed on to sponsor ESPN’s “Baseball Tonight” and its Wednesday night MLB broadcasts. It also has inked ESPN MLB analyst John Kruk to an endorsement deal that will include a TV ad and a weekly blog. The 1,500-plus location restaurant chain will advertise on “Baseball Tonight” and the Wednesday game telecasts for the rest of the season. Denny’s gets branding on the K Zone and Value Player features within “Wednesday Night Baseball,” and the Touch ‘Em All and Grand Slam Moment features in “Baseball Tonight.” Kruk is expected to film at least one TV ad for Denny’s. Maury Gostfrands’ Vision Sports Group handles Kruk.
Contributed by Matthew "The Mayor" Verden
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