Ulvegärde, who's based out of the agency's Gothenburg office, and Lund, who works in Stockholm, were the duo behind Ikea's "Facebook Showroom," one of Creativity's top campaigns of 2009. The pair turned to Facebook to create a buzz-generating campaign by kidnapping one of the social-networking site's most basic functions: the profile page. They created a profile of an Ikea store manager, Gordon Gustavsson, and added an album of Ikea showroom images. Anyone who befriended Gordon and tagged furniture in the pictures could win those pieces. It resulted in some serious word-of-mouth love for the brand.
ADAM ULVEGÄRDE, ART DIRECTOR (L) & ROBERT LUND, COPYWRITER (R) [IN ABOVE PICTURE]
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