In 2004 the NBA estimated its merchandising revenues would rise to at least $3.3 billion in gross sales, which could mark the first time that the NBA surpasses the NFL in licensed product sales thanks to the entry of LeBron James and Carmelo Anthony. In 2003, NFL-licensed items grossed $3.2 billion, with the NBA and Major League Baseball pulling in $3 billion, according to issue of License! Magazine.
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