80 cars that crashed in accidents


15 tons worth of metal

20 meters tall giant bottle shaped urban construction

1 of the country’s busiest highway and intersection

3 months long campaign – starting today

1,000,000 people exposed to the message every day

1 message: “Don’t drink and drive”


Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel

Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Amit Gal

Art Director: Ran Cory

Copywriter: Paul Paszkowski

Media: Moshe Nur – Nur Star Media