If you're not running to the kitchen for a snack, you might catch Mercedes-Benz hyping its S400 Hybrid during the Academy Awards on Sunday. The green-themed ad is called "Tree of Innovation," and showcases the company's line of environmentally-focused vehicles. Jon Hamm, star of "Mad Men," does the voiceover.
Is this greenwashing or something more? The 2010 S400 Hybrid is the first production vehicle powered by a lithium-ion battery, the car maker says, which is designed to be more compact and energy-efficient than conventional batteries. Mercedes-Benz also offers one other hybrid and three BlueTEC clean diesels.
"For decades we've been experimenting with alternative powerplant vehicles--from the days we invented the diesel more than 70 years ago--but for the first time it seems like the market is ready for these vehicles," says Stephen Cannon, vice president of marketing for MBUSA.
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