Ryan Leslie x adidas Originals "Help Your Hood - Get Free Adidas" from Ryan Leslie on Vimeo.
Ryan Leslie x adidas Originals - "When I Think About Love" from Ryan Leslie on Vimeo.
Ryan Leslie's Adidas Neighborhood Intro from Ryan Leslie on Vimeo.
This month, Adidas Originals partnered with GlobalGrind.com to promote the Adidas Originals Neighborhood. To commemorate the collaboration, Ryan Leslie will be providing four video updates to Global Grind. Here is his first and second entries in that series – introducing his ‘hood and asking people to tell him what they are doing in their hood to make it better.
By contacting Ryan Leslie via twitter (@ryanleslie - using the tag #RyanAdidas) informing him what you are doing to make your community better, he will then select 2 of the best answers to give away a free pair of Adidas sneakers and/or a jacket on behalf of himself, Adidas and GlobalGrind.com. You can also leave longer answers in his comments section on his personal site http://www.ryanleslie.com/ or on his Global Grind blog profile. Ryan Leslie will be hands on with this campaign by reading the entries.
As for the virtual neighborhood, for the first time in footwear history, Adidas created an online experience triggered by their exclusive collection of sneakers, the Adidas Originals AR Game Pack. Using AR technology combined with your computer, the adidas Neighborhood will come to life, unlocking an introduction from Ryan Leslie himself.
Ryan Leslie shot the Adidas online spot last fall in the UK and it is currently running on the Adidas Originals website.
No comments:
Post a Comment