You should never judge a book by its cover, but you can always judge your favorite drink by its label. Vitamin Water is crowdsourcing its next flavor through the launch of their Flavor Creator app on Facebook, marking the first time that fans of Vitamin Water can collaborate to create the next flavor.
Vitamin Water enthusiasts will have the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitamin Water.
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