Exclusive Access to the Coachella Valley Music & Arts Festival and the Introduction of 5REACT.com “Stimulate Your Senses®” Online Like Never Before
CHICAGO, IL-- (April 15, 2010) – 5, the gum that will “Stimulate Your Senses,” is launching new 5 REACT and to celebrate is inviting chewers to participate in never been done before digital experiences that they can share with their social networks. Via an exclusive partnership with the Coachella Valley Music & Arts Festival that includes an unprecedented, webcast of the three-day event, and the launch of 5REACT.com where consumers create a personalized, interactive 3D animation, 5 gum is bringing to life the unique flavors of REACT that everyone experiences differently.
“5 gum is known to “Stimulate Your Senses” and we are always looking for innovative digital platforms to extend the sensory experience to 5 gum fans online,” said Paul Chibe, Wrigley’s Vice President U.S. Gum & Mints. “Our partnership with Coachella and the creation of 5REACT.com offers everyone the chance to experience a customized digital world like never before, including 3D user generated content, live high definition streaming and personalized artist set lists for Coachella.”
Coachella experience
During this year’s Coachella music festival, scheduled for April 16-18, 5 gum will offer fans attending the country’s premiere music event access to a “Sensory Studio” video pod and a “Digital Mosaic” photo booth where they can capture a personal message or image commemorating the weekend and share with their social networks via online galleries hosted at Facebook.com/5gum and Myspace.com/5gumwebcast.
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