Miller Lite, the beer that encourages consumers to "Taste Greatness," announced today the debut of a new commercial starring three well-known African-American actors from the African-American community.
The national commercial, titled "PopPop," features comedy legend Garrett Morris of "Saturday Night Live" fame alongside actors Stacey Dash and Jason Weaver. The commercial takes a light-hearted look at a family relationship with Morris playing the grandfather, PopPop, and Weaver as his grandson.
"We are proud to have the support of Garrett, Stacey and Jason in this fun commercial that shows just how far some people will go to enjoy the great taste of Miller Lite," said Ervin Lee, African American marketing director for MillerCoors. "Miller Lite has a history of iconic advertising and we are keeping that tradition alive with our newest spot -- we think consumers are going to love it."
The new 30-second spot launches today during a busy sports window -- the men's college basketball finals, the push towards the pro basketball playoffs and the start of baseball season. The commercial will also be available online at http://www.millerlite.com/.
The ad was directed by Marcus Raboy, director of the films "Friday After Next" and the upcoming "Whitebread." Raboy also is well known for his work as a director on music videos for artists such as Naughty by Nature, Ice Cube, Rihanna, Sting and Santana, as well as TV commercials. He is part of the Hollywood-based production company DNA, Inc.
The commercial was created by Chicago's Commonground Marketing. (Commonground marketing was a competitor agency during my tenure at Market Vision/Coca-Cola. I have a lot of respect for the work they produce above/below the line)
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
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