Last night in Atlanta, Georgia Thursday April 8, 2010 I went to check out WALE at Center Stage. Now I wasn't really a fan of WALE because I never heard his music except for the single's and informed by a lot of his passionate fans (most whom are from the D.C. area..lol).
I have always been a fan of live performance. It is the defining moment in an artist career. You can have great music, a cool image and amazing videos but without the live performance it is like pulling a card from the base of a card house. A live performance takes an artist from being an artist to propelling them into a "brand".
With that being said, the Roc Nation managed, Allido/Interscope signee WALE sold out the 1100 seat venue has laid the foundation for a long career.
WALE's brand alignment is very strong with endorsement and branding deals from LRG and Levi's, along with the help of Jay-Z helmed management company Roc Nation, and label executives Mark Ronson and Jimmy Iovine advising and guiding his career; Wale will be here for a vert long time.
No comments:
Post a Comment