Thursday, June 24, 2010

THE YOUTUBE CANNES YOUNG LIONS: 48 HOURS CONTEST


The 48 Hour YouTube Cannes Young Lions Ad Contest returns in 2010, giving creative talent aged 28 or under the chance to come to Cannes for free and compete in the Young Lions Film Competition.



THE WINNERS

Andrew Dobbie (25), who works at JWT Manchester in the United Kingdom, and Rachel Wolak (28), who works at Crispin Porter + Bogusky in Colorado, USA, have won the viral ad competition to promote WaterAid and will become ‘Team YouTube’, the 40th team to compete in this year’s Young Lions Film Competition in Cannes.

The competition received 530 entries and over 75,600 votes in two weeks. A panel of worldwide creative leaders assessed the quality of the ads over the last week and selected Andrew Dobbie and Rachel Wolak as the winners based on the overall creative execution of the brief and the videos' public votes. They will now unite as ‘Team YouTube’ and will receive an all expenses paid trip to Cannes to attend the International Advertising Festival and join 39 other teams from around the world to compete in the prestigious Young Lions Film competition which offers a fantastic exposure for young creatives looking to carve a role in the advertising or film industry.

THE WINNING WORK




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