ABOUT THE SHOW
Set in 1960s New York, the sexy, stylized and provocative AMC drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell.
AMC’s Mad Men, winner of three consecutive Golden Globes and back-to-back Emmys for Outstanding Drama Series, returns for a new season rife with possibilities. Last season stunned audiences with its cliffhanger finale, as Don Draper’s professional and personal lives unexpectedly imploded. This year, Jon Hamm and the rest of the breakout ensemble continue to captivate us as they grapple with an uncertain new reality. Welcome to a Mad New World.
Created by Emmy and Golden Globe winning executive producer Matthew Weiner, Mad Men Season 4 is anchored by an award-winning ensemble cast, including Golden Globe winner Jon Hamm, January Jones, Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, John Slattery, Jared Harris, Rich Sommer, Aaron Staton, Robert Morse and Kiernan Shipka.
The Premise: The series revolves around the conflicted world of Don Draper (Hamm), the biggest ad man (and ladies man) in the business, and his colleagues at the Sterling Cooper Draper Pryce Advertising Agency. As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. The series also depicts authentically the roles of men and women in this era while exploring the true human nature beneath the guise of 1960s traditional family values.
THE DEAN'S OPINION OF MAD MEN
I believe that Mad Men delivers a very childlike approach to the advertising industry. How simplistic the creatives are, even down to the way the Account Executives and Senior Level Management pitch to the clients. It's very similar to how Russell, Rick, Lyor and Kevin created the brand of Def Jam. It was a learn as you go, trial and error process. This process has evolved into a global trillion dollar "business" thanks to evolving media platforms such as The Super Bowl, Movies such as Avatar and Titanic, World Cup Soccer, The Olympics and more.
If shops take it back to the basics, brands will see an increase in revenue and committed consumers.
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