Monday, February 14, 2011

GRAMMY EDITION: ALICIA KEYS x HP : "EVERYBODY ON"



Sunday’s GRAMMY telecast will include a new Hewlett Packard commercial with 13-time GRAMMY Award-winner Alicia Keys. The collaboration will launch their new “Everybody On” global marketing campaign, created to demonstrate how people around the world use HP products and technology in their everyday lives in order to pursue their dreams.


In the commercial, Keys tells the story behind her first album “Songs in A Minor” (2001), how HP technology helps her record music, and her appreciation for how it lets people hear her music the way she intends for it to sound. The spot will feature HP laptops with the popular Beats Audio technology, created with Dr. Dre and Jimmy Iovine, which produces studio-quality sound on the computer.

No comments:

Post a Comment