HP said that they’d be going all-out marketing this next generation of webOS devices, and they’re not waiting to get started. The first ads came yesterday during the 53rd Grammy Awards. HP’s did it two ways during the Grammys. First was apart of their "Everybody On" campaign, featuring 13-time Grammy winner Alicia Keys and HP notebooks with Beats Audio. The part that was most interesting, however, was how HP used their new HP TouchPad: the tablet was featured in on-air “what’s coming up next” bumpers leading into commercial breaks.
The TouchPad isn’t planned for availability until sometime this summer, so I completely understand the early phase of marketing. I think it gives HP a chance to get a feel for the needs of the people. Maybe do some more product sampling and testing to get feedback in comparison with the iPad by Apple, Inc.
No comments:
Post a Comment