The world-renowned R&D teams of Automobili Lamborghini S.p.A. and Callaway Golf have formed a unique and powerful alliance. The first collaboration of this strategic partnership is a co-developed material called Forged Composite, but the origins of this elite relationship date back many years. Through constant pursuit of lighter and stronger materials that improve product performance, Lamborghini and Callaway cultivated similar areas of expertise. Development of advanced composite structures was a major point of convergence and goal for both organizations. These advanced materials – comprised of turbostratic carbon fibers – feature superior strength and performance characteristics in comparison to the metal alloys generally used in the automotive and golf industries. For Lamborghini, lighter and stronger composite materials enabled their designers to create important components of their technological demonstrator, "Sesto Elemento," featuring unforeseen power-to-weight ratio and acceleration capability. For Callaway, employing carbon composites in place of steel and titanium offered engineers the ability to design increasingly advanced clubheads with a greater transfer of power upon impact with the ball and more accurate trajectories. Forged Composite, which debuted at the 2010 Paris Motor Show and in the new Diablo Octane Driver, is the first collaborative element of the Callaway and Lamborghini alliance.
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