Having worked together in the past, famous basketball player LeBron James and high-end Swiss watch brand Audemars Piguet have taken their relationship to the next step. LeBron James was just announced to be Audemars Piguet's newest international brand ambassador. In addition to wearing Audemars Piguet timepieces (he prefers the Royal Oak Offshore collection), James will be featured in a range of advertising and marketing campaigns. These will also involve James' charitable foundation called The LeBron James Family Foundation, and other various special events.
Audemars Piguet is one of the most popular luxury watch brands with US Athletes (as well as international athletes of course), and has done an admirable job of receiving a high level of awareness in the US. The relationship with LeBron will further that mission, especially given LeBron's popularity both on and off the court. Moving ahead a year or two the world will see a specially designed LeBron James Audemars Piguet timepiece. Likely a limited edition, and very likely part of the Royal Oak Offshore collection, the watch will come out in probably 2013. LeBron's new relationship with Audemars Piguet was announced in Miami yesterday - where he plays for the Miami Heat team.
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