Sunday, June 26, 2011

Nike Sportswear and The FADER Present Pitch Perfect, Episode 1: Welcome to South Africa



From the moment The Fader landed in Johannesburg last week, their senses have had little rest. From the morning football in the streets to the parties at night and all the people they met in between, they weren't actually sure they had a chance to sleep. Today marks the moment they shared some actual visual evidence thereof—specifically, the very first episode of their Pitch Perfect documentary series in collaboration with Nike Sportswear. It’s an introduction to the South Africa they have just met, as seen and felt during their first few days in the country’s largest metropolis. In addition to feeling as though you’re on the ground there with them, you’ll also catch glimpses of some of the faces, scenes and vibrations they will revisit as the series progresses. So without further ado, this is South Africa now, alive and kicking.

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