Emmy-nominiated actor and DJ Idris Elba has been chosen as the new face of popular water brand, Smartwater! The East London-native is featured in these two black & white print ads, which will run in the upcoming issues of GQ, Men’s Journal & Essence.
In related news, the 39 year-old received two nomination for this year’s Emmys! He’s up for ‘Best Actor in a Miniseries’ for Luther and ‘Best Comedic Guest Actor’ for The Big C.
This campaign was created by Steve Stoute (Translation Marketing and Advertising)
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