Showing posts with label Swizz beatz. Show all posts
Showing posts with label Swizz beatz. Show all posts
Sunday, August 28, 2011
Wednesday, August 24, 2011
LAURYN HILL TALKS ‘MISEDUCATION OF LAURYN HILL’
After her performance at the Los Angeles stop of the Rock the Bells music festival, Lauryn Hill sat down with Reebok for their Classic Albums by Classic Artists series. The musician/actress talked about her creative intentions for her classic 1998 album The Miseducation of Lauryn Hill. She also shared why she thinks her album went on to be one of the greatest albums of all time:
“I think that for me, I sort of acted as sort of a bridge between an older generation and a younger generation. And how to put these two musical styles [old school doo-wop & contemporary hip-hop/r&b] together, to build a continuum so there wasn’t so much of a disconnect between the generations. [...] I think I made a piece of music from a sincere place and I think that sincerity has no choice but to resonate with people. I think that my motives were probably in the right place at the right time. And I think it resonated and spoke or represented something for a generation of people who needed that at that time.”
Sunday, July 31, 2011
Reebok Prequel To a Classic Trailer & Inside the Mind of Swizz Beatz
New York recently hosted a party to mark the upcoming launch of Reebok’s Reethym of Lite campaign involving Swizz Beatz. A short trailer for Prequel to a Classic by R+I Creative captures the night’s sights and sounds which also included the release of Swizz Beatz’s latest single and music video, International Party. A world premiere for Prequel to a Classic will drop on August 12 through WeRClassic.com.
Monday, June 13, 2011
Wednesday, April 20, 2011
Swizz Beatz Designs Audemar Piguet
American music producer and rap artist Swizz Beatz paid a visit to the Audemars Piguet in Le Brassus to discover the workshops and the people who make the timepieces he so greatly admires.
Swizz Beatz, born Kasseem Dean, rap artist and producer of well-known singers such as Beyoncé, Mariah Carey, Madonna, Britney Spears, Usher, Eminem and many others, had made the trip from the United States to the Vallée de Joux to experience a guaranteed change of scenery!
As a watch collector and an unconditional fan of Audemars Piguet, the star was able to admire the watchmakers’ know-how by touring the workshops of the new Manufacture des Forges in the company of Olivier Audemars, Member of the Board of Directors and descendant of one of the founding families; and of Nicolas Kappenberger, General Manager of the Swiss and Austrian market. Swizz Beatz thus enjoyed a chance to understand the technological and aesthetic developments that led to the creation of the Royal Oak Carbon Concept watch, which he has just purchased from the Austrian retailer Richard Karner and was officially handed over by the latter in the company’s Le Brassus premises.
Swizz Beatz was also treated to a preview of future Audemars Piguet models presented by Mr. Octavio Garcia, the brand’s Art Director, and which certainly caught the artist’s attention. The two men enjoyed a lengthy exchange of views on the creative process and the themes that inspire the birth of timepieces. “Throughout the visit, I was impressed by the passion and the meticulous attitude pervading these premises, whether in designing a model or making a movement! Audemars Piguet truly embodies the perfect mix between respect for traditions, hand-crafted expertise and technological innovation. It’s an incredible honour for me to have personally met the watchmakers who created my watch!”
In parallel with his artistic activities, Swizz Beatz is involved with a number of humanitarian causes, including serving the United Nations as a “Music Ambassador for World Peace”. Like Audemars Piguet, Swiss Beatz has also been actively involved in raising funds to support the people of Haiti following the devastating recent earthquake. “Swiss Beatz is an exceptional personality, a rare combination of a highly creative artist and well-known producer, along with a warm, open and generous man who leverages his fame on behalf of the underprivileged”, said Olivier Audemars after spending the day with the artist.
Tuesday, April 12, 2011
Beyoncé Move Your Body (Full Choreography)
First Lady Michelle Obama enlisted Beyonce to help spread the word about her Let’s Move! campaign against childhood obesity in America. Bey re-recorded “Get Me Bodied” as “Move Your Body”, and the workout video to accompany the track is above.
Reports said that Beyonce’s 2006 song: “Get Me Bodied” will be re-recorded and used as the soundtrack to this anti-childhood obesity campaign. The National Association of Broadcasters Education Foundation (NABEF) supports the First Lady’s “Let’s Move!” Initiative and will be partnering up with the National Middle School Association, the National School Boards Association and the American Association of School Administrators for a huge event.
The associations will call all middle school students from all over USA to participate in the pre-choreographed “Let’s Move!” dance routine on Tuesday, May 3, at 1:42 pm, Eastern Time.
The ‘behind-the-scenes’ shots on the above video is from the upcoming dance routine video that will be distributed to participating schools.
We at SoJones think it’s going to be pretty exciting, and healthy!
Friday, January 21, 2011
Thursday, January 13, 2011
SWIZZ BEATZ & ASTON MARTIN PRESENTS THE ASTON MARTIN RAPIDE PT. 1
Swizz Beatz stars in this short film from Aston Martin as well as provides the score.
Friday, March 5, 2010
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