Showing posts with label target. Show all posts
Showing posts with label target. Show all posts
Friday, July 29, 2011
Thursday, January 20, 2011
INFLUENCERS :: STEVE STOUTE
INFLUENCERS in-depth Series / STEVE STOUTE from R+I creative on Vimeo.
INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.
In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.
Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing. His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).
influencersfilm.com
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Wednesday, January 12, 2011
Sunday, December 5, 2010
Toys"R"Us Launches Mobile Coupons
The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read coupon bar codes on mobile phones and is launching a text messaging program alerting shoppers to deals.
Customers can get the coupons by joining the Toys"R"Us and Babies"R"Us mailing lists. When the mobile version of an e-mail is displayed on a smartphone, the retailer can scan it in a store.
The effort builds on last year’s introduction of eGift cards. Last year, Toys"R"Us customers had to print out those cards to redeem them, but now, they can get them scanned from their phones as well.
Starbucks began testing a similar program in late 2009 and Target launched one back in February. “It’s a really powerful program and right in the sweet spot,” said Michael Becker, managing director of the Mobile Marketing Association. Becker said 20-30 percent of U.S. consumers have a smartphone.
Monday, March 8, 2010
SHAUN WHITE DEFIES THE LAW OF BRAND ENDORSEMENTS: FAST COMPANY MAGAZINE INTERVIEW
When it comes to brand endorsements, celebrity endorsements can be one of the most complex. Not only can it be hard for the brand to overcome what Rohit Bhargava calls the “paid to play” perception, but there is always a risk that a celebrities actions might stray from the light the brand wants to be represented in.
My biggest concern with celebrity endorsements is how diluted they can become as the celebrity endorses more and more brands. After all the celebrities that are hot and in demand are the ones that tend to do the most endorsements. So while an endorsement of RedBull today might generate immediate attention and mass appeal, when that same celebrity goes on to sign that underwear deal with Hanes, RedBull just won’t seem as edgy (at least in association with that celeb).
Fast Company recently did a feature story on extreme sport superstar, Shaun White. One might think with White’s massive fan appeal, especially among Gen Y age groups, that he would be a celebrity endorsement stretched to his limit. But, this is clearly not the case.
White maintains successful endorsement deals with Burton, Target, Red Bull, Oakley, HP and Ubisoft. This is obviously more brand attachments than most celebrities are able to manage. So what makes Shaun White different?
After reading the story, here are a few standouts for why Shaun White continuously defies the natural law of brand endorsements:
Understands the value of his personal brand. Shaun understands that in the same way his endorsement reflects on a brand, his personal brand is reflected upon by a brand he chooses to endorse. He always weighs not only the short-term gains for a deal, but how this will affect his personal brand value in the long-term.
White remains authentic.Despite Shaun’s continuous escalation to stardom, he stays true to who he is and what he stands for and his fans love him for it.
Only works with brands he can connect with.Shaun only works with brands that he personally connects with. In fact, there have been multiple occasions where White sought out a relationship with a brand he wanted to work with, instead of signing a contract with anyone that writes him a check.
Understands how endorsements work together. This was clearly exhibited back when White had to decide between continuing his relationship with Volcom or enter into a brand new deal with Target, where he would have a hand in designing a special line of clothing. He opted to work with Target because of the freedom the opportunity provided him and because it would eliminate any possible conflicts between Burton and Volcom.
Friday, January 22, 2010
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