For anyone who doesn't know anything about grassroots marketing and touching a core audience, Young Jeezy is the king of the mixtape. His Trap or Die mixtape change the culture of hip-hop music overall with a full out album style marketing campaign including poster boards, bar coded cd, full insert, dvd and mix-tape release party included celebrities near and far. I am sure that this will not dissappoint. TM 103 on the way.
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