WESTFORD, Mass., April 28 /PRNewswire/ -- After two successful partnerships with Gumball 3000 Rally in 2008 and 2009, PUMA® hits the pavement for round three as the exclusive sportlifestyle sponsor of this year's rally. From May 1st through May 7th, the 3000 mile route will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston. The rally will continue to Quebec City and Toronto before ending in Times Square in New York City. PUMA will bring its mix of sport and lifestyle to this high-octane road trip with special events and activations along the way.
PUMA will host three cars in this year's rally. Team PUMA features actress and award winning recording artist Eve, actor Idris Elba, and James Bond, sneaker and street style influencer and co-owner of the legendary sneaker shop UNDFTD. In addition, all 120 cars in the 12th annual rally will be branded with PUMA's signature formstripe and iconic PUMA cat logo as part of the Official Gumball 3000 Sticker Kit. Some of the finest and most exotic cars in the world are entered into the rally and spectators along the way can be sure to catch a glimpse of Bugatti's, Rolls Royce's, Ferrari's and Lamborghini's all customized with PUMA's iconic branding for this global event.
As part of PUMA's involvement in the Rally, the brand will release two limited edition sneakers to celebrate the successful partnership. An exclusive SL Street Gumball 3000 will be available at Journey's, PUMA Stores, and puma.com. PUMA and UNDFTD will also release a limited edition Comp-Star-Gumball 3000. Both are slated to be available just in time for the drop of the flag. A special PUMA Gumball 3000 tee shirt will also be available in select US cities where the rally will be visiting and online at shop.puma.com.
PUMA has been a leader in the Motorsport category for over 10 years as the official supplier to top motorsport racing teams and drivers in Formula 1, NASCAR and MotoGP. Given the brand's long history in the sport, combined with its ability to bring fashion and lifestyle into the mix, and Gumball 3000's appeal for adventure, fast cars, style, and fun, the partnership has been a perfect fit.
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