Here is the most recent Lebron James More Than A Game commercial. James landed the State Farm endorsement deal in February 2008, after actually being a customer since 2004.
According to Pamela El, Vice-President of Marketing for State Farm, the goal of the endorsement deal is to "help connect our current State Farm brand and products - particularly our auto and renters insurance - to a young audience in new and relevant ways." More Than A Game may do just that.
More that a game is presented by State Farm and opens on October 2nd in select theaters.
Posted By: Amber El
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