SWEET "MEMORIES" - LeBRON JAMES & STATE FARM INSURANCE

Here is the most recent Lebron James More Than A Game commercial. James landed the State Farm endorsement deal in February 2008, after actually being a customer since 2004.

According to Pamela El, Vice-President of Marketing for State Farm, the goal of the endorsement deal is to "help connect our current State Farm brand and products - particularly our auto and renters insurance - to a young audience in new and relevant ways." More Than A Game may do just that.

More that a game is presented by State Farm and opens on October 2nd in select theaters.

Posted By: Amber El

SPORTS GREATEST BRAND SINCE THE ORIGINAL #23...

LeBron in France. from Good Produce on Vimeo.

Though the highly praised King James has not been appropriately crowned yet. He is on a mission to gather up his troops once again to invade the lands of "Lakerville, USA" to dethrone Sir Kobe Bryant of his reign. But before LBJ23 can engage in war, he has called upon marketing's Mr. Miyagi aka "NIKE" to prepare him for intense preparation to show the world that it's "More Than A Game".

LeBron has a dynamic team from LRMR (owned by LeBron James), to Translation Marketing (owned by Steve Stoute and Shawn "Jay-Z" Carter") and CAA. With true understanding of brand positioning and strategic partnerships, the LBJ23 brand will live long after basketball and done. The groundwork is just now being laid.

Now if the Cleveland Cavaliers can take a page out of Nike's playbook, It looks as though they will depart Lakerville victorious.