Drake x LRMR Marketing. LeBron might never be teammates with upcoming disputed #1 NBA pick John Wall of Kentucky, but LeBron will do his best to make sure Wall signs with his marketing company. LRMR Marketing, the sports marketing company owned by LeBron and run by his childhood friends, is utilizing some very interesting tactics in getting soon-to-be NBA stars to sign on with LRMR. Yahoo recently reported that LeBron has enlisted Drake of all people, to help convince college hoops stars like John Wall entering the draft to sign with LRMR. Yahoo states:
James befriended Wall at his All-American camp as a high school senior, traveled to campus to watch him play and even enlisted rapper Drake to woo Wall to LRMR, James’ fledgling marketing company.
James will go back again and again for Kentucky’s stars. Rival agents gasped when close associate, William Wesley, walked into a Wildcat game with rapper Drake. As one said, “How the hell can I compete with that?”
That’s right. Money, power, LeBron and Drake…that is some competition any other marketing firm is going to have a tough time competing with. So what does Drake get out of all of this? The chance to hang with some NBA stars of course and I’m sure some nice side cash. With Jay-Z running the Nets these days and The Dream seriously wanting a piece of the Atlanta Hawks we will continue to see more and more artists start to influence the game. Only time will tell if this is a good or bad thing.
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