Cellphones To Control The Times Square Billboards

Using only his cellphone, Adi Isakovic, a Toronto based entrepreneur, will attempt to control a Times Square billboard this Thursday night.


Isakovic will be putting his company’s technology to the test in front a typical Times Square audience, hundreds of thousands strong. Mr. Isakovic’s company, TubeMote, aims to let people use their phones as universal remotes simply by signing up for the service, allowing them to control not only their televisions and home security systems, but also public screens on stadium scoreboards and possibly, Time’s Square billboards. The service is compatible with iPhone, Android, Blackberry and Windows phones.

The billboard space has been rented for 8pm this Thursday, on the 5,000-square-foot screen at West 47th Street and Seventh Avenue. In a watershed moment for his company, this demonstration will show exactly what his technology can do.

THE BEAT OF NEW YORK :: A FILM BY THOMAS NOSNER

THE BEAT OF NEW YORK from tim hahne on Vimeo.

UNICEF :: DIRTY WATER CAMPAIGN

EVE X PUMA & OTHER CELEBS COME TOGETHER FOR GUMBALL 3000 RACE

WESTFORD, Mass., April 28 /PRNewswire/ -- After two successful partnerships with Gumball 3000 Rally in 2008 and 2009, PUMA® hits the pavement for round three as the exclusive sportlifestyle sponsor of this year's rally. From May 1st through May 7th, the 3000 mile route will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston. The rally will continue to Quebec City and Toronto before ending in Times Square in New York City. PUMA will bring its mix of sport and lifestyle to this high-octane road trip with special events and activations along the way.

PUMA will host three cars in this year's rally. Team PUMA features actress and award winning recording artist Eve, actor Idris Elba, and James Bond, sneaker and street style influencer and co-owner of the legendary sneaker shop UNDFTD. In addition, all 120 cars in the 12th annual rally will be branded with PUMA's signature formstripe and iconic PUMA cat logo as part of the Official Gumball 3000 Sticker Kit. Some of the finest and most exotic cars in the world are entered into the rally and spectators along the way can be sure to catch a glimpse of Bugatti's, Rolls Royce's, Ferrari's and Lamborghini's all customized with PUMA's iconic branding for this global event.

As part of PUMA's involvement in the Rally, the brand will release two limited edition sneakers to celebrate the successful partnership. An exclusive SL Street Gumball 3000 will be available at Journey's, PUMA Stores, and puma.com. PUMA and UNDFTD will also release a limited edition Comp-Star-Gumball 3000. Both are slated to be available just in time for the drop of the flag. A special PUMA Gumball 3000 tee shirt will also be available in select US cities where the rally will be visiting and online at shop.puma.com.

PUMA has been a leader in the Motorsport category for over 10 years as the official supplier to top motorsport racing teams and drivers in Formula 1, NASCAR and MotoGP. Given the brand's long history in the sport, combined with its ability to bring fashion and lifestyle into the mix, and Gumball 3000's appeal for adventure, fast cars, style, and fun, the partnership has been a perfect fit.

LeBRON JAMES USES DRAKE TO SIGN JOHN WALL TO LRMR MARKETING

Drake x LRMR Marketing. LeBron might never be teammates with upcoming disputed #1 NBA pick John Wall of Kentucky, but LeBron will do his best to make sure Wall signs with his marketing company. LRMR Marketing, the sports marketing company owned by LeBron and run by his childhood friends, is utilizing some very interesting tactics in getting soon-to-be NBA stars to sign on with LRMR. Yahoo recently reported that LeBron has enlisted Drake of all people, to help convince college hoops stars like John Wall entering the draft to sign with LRMR. Yahoo states:

James befriended Wall at his All-American camp as a high school senior, traveled to campus to watch him play and even enlisted rapper Drake to woo Wall to LRMR, James’ fledgling marketing company.

James will go back again and again for Kentucky’s stars. Rival agents gasped when close associate, William Wesley, walked into a Wildcat game with rapper Drake. As one said, “How the hell can I compete with that?”

That’s right. Money, power, LeBron and Drake…that is some competition any other marketing firm is going to have a tough time competing with. So what does Drake get out of all of this? The chance to hang with some NBA stars of course and I’m sure some nice side cash. With Jay-Z running the Nets these days and The Dream seriously wanting a piece of the Atlanta Hawks we will continue to see more and more artists start to influence the game. Only time will tell if this is a good or bad thing.

http://www.lrmrmarketing.com/

RYAN LESLIE: "WHEN I THINK ABOUT LOVE" (ADIDAS ORIGINALS)

This is a new song from ryan leslie and Adidas Originals collaboration