NIKE x (RED) - TIED TOGETHER

“Tied Together is an epic journey in response to a global health crisis, HIV/AIDS. NIKE and (RED) want you to Lace Up and Save Lives by moving through the streets of New York, London, Milan, Berlin and Paris, to help fight this disease.

The Tied Together community is invited to participate in the last hour of the race in each of the 5 cities. It is an open call: come to your local Nike Stadium to join the race and pass the baton.

Our 24 ambassadors in each city and their teams will run for 120 consecutive hours starting today at 8pm EST.”

TUNE INTO HBO TONIGHT @ 9PM ET or YOUTUBE @ 9:30PM ET TONIGHT for THE LAZARUS EFFECT BY LANCE BANGS & SPIKE JONZE

THE POWER OF WHAT 40 CENTS CAN BUY... (RED) PSA FOR THE LAZARUS EFFECT CAMPAIGN

AMERICAN EXPRESS PRESENTS ALICIA KEYS LIVE! WORLD AIDS DAY CHARITY CONCERT AT the NOKIA THEATER

In recognition of World AIDS Day, Alicia Keys and American Express brought fans together for a special charity concert, “ALICIA KEYS Live! One Night. One Voice. One Life At A Time.” at 8 pm EST on Tuesday, December 1, 2009 at New York City’s Nokia Theater. The performance was recorded and streamed live via YouTube on the official Alicia Keys’ You Tube Channel, www.youtube.com/aliciakeysSME, so fans across the globe can also participate in this unique experience and donate to Keep A Child Alive.

American Express® Cardmembers and lucky contest winners from AliciaKeys.com, Facebook and radio attended this exclusive live performance where Alicia shared insight into her charitable work with Keep A Child Alive and performed some of her greatest hits as well as songs from her new album "The Element of Freedom," set for release on December 15.

This show, which sold out in minutes, helped raise funds for Keep A Child Alive and American Express is donating all ticket proceeds to the organization.

To help those whose lives have been ravaged by HIV/AIDS in Africa, donations to Keep A Child Alive can be made directly by visiting www.keepachildalive.com or by texting “ALIVE” to 90999 to give $5.