SUPER MODELS COVER "EMPIRE STATE OF MIND" FOR FASHION WEEK

ABSOLUT NY-Z

ABSOLUT Vodka presents NY-Z, a new 15 minute short film featuring Jay-Z. This documentary was directed by Danny Clinch and paints a rare portrait of the global hip-hop icon. Watch it here.

About ABSOLUT: ABSOLUT is a Swedish brand of vodka, produced near Åhus, Scania, in southern Sweden.

From Warhol to Gartel to Kravitz to JayZ, ABSOLUT has partnered with true creative Visionaries since 1979 to develop unique, inspired works of art.

The next wave is coming. What is it? Get fanned and find out.

ENJOY WITH ABSOLUT RESPONSIBILITY®

ABSOLUT® VODKA. PRODUCT OF SWEDEN. 40% ALC./VOL. DISTILLED FROM GRAIN. ©2009 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.

ROCAWEAR MOBILE :: “ROCK POP SHOP”

Bridget Kelly Talks About Her "Empire State Of Mind" from the.LIFE Files on Vimeo.

Jay-Z x Rocawear. In case you haven’t noticed Jay-Z and his marketing staff have recently placed a priority on innovative marketing efforts to push Rocawear as a lifestyle and not just a clothing brand. First, the Rocawear team launched the social networking site Roc4Life a couple weeks ago, and now they have a mobile Rocawear “store” called the Rocawear Roc Pop Shop which is billed as a mobile shopping enviornment.

The Roc Pop Shop is currently touring New York and touts exclusive Rocawear merchandise that you cannot purchase anywhere else. Rumor has it even Jay might be making a couple appearances himself on the Rock Pop Shop tour.

ABSOLUT VODKA PRESENTS... NY-Z TRAILER

ABSOLUT Vodka officially announced today “NY-Z” – a behind the scenes Jay-Z documentary showcasing what it truly means for an artist to play at The Garden.

ABSOLUT commissioned rock photographer, Danny Clinch to capture intimate and behind-the-scene moments with Jay-Z at MSG. The documentary, to be unveiled on March 22 at facebook.com/ABSOLUT, is a tribute to New York City and shows never before seen footage of Jay-Z and John Mayer as they prepare for Jay-Z’s benefit concert at MSG this past 9/11. Check out the trailer above. This ought to be interesting.

AMERICAN EXPRESS PRESENTS ALICIA KEYS LIVE! WORLD AIDS DAY CHARITY CONCERT AT the NOKIA THEATER

In recognition of World AIDS Day, Alicia Keys and American Express brought fans together for a special charity concert, “ALICIA KEYS Live! One Night. One Voice. One Life At A Time.” at 8 pm EST on Tuesday, December 1, 2009 at New York City’s Nokia Theater. The performance was recorded and streamed live via YouTube on the official Alicia Keys’ You Tube Channel, www.youtube.com/aliciakeysSME, so fans across the globe can also participate in this unique experience and donate to Keep A Child Alive.

American Express® Cardmembers and lucky contest winners from AliciaKeys.com, Facebook and radio attended this exclusive live performance where Alicia shared insight into her charitable work with Keep A Child Alive and performed some of her greatest hits as well as songs from her new album "The Element of Freedom," set for release on December 15.

This show, which sold out in minutes, helped raise funds for Keep A Child Alive and American Express is donating all ticket proceeds to the organization.

To help those whose lives have been ravaged by HIV/AIDS in Africa, donations to Keep A Child Alive can be made directly by visiting www.keepachildalive.com or by texting “ALIVE” to 90999 to give $5.

"THAT MARKETING PLAN WAS ME"...What More Can I Say - JAY-Z

Every time the buzzer sounds off and the 4th Quarter begins you can be sure to catch Shawn "Jay-Z" Carter sitting courtside watching all of the action to play out. No I am not talking about sitting next to "B" at the Nets game but I am simply speaking of his strategic marketing positioning that is carefully mapped out to promote his latest works. In this case, we are speaking of the highly anticipated Blueprint 3. The third and final chapter of the series. Dating back to 1998 when the Jigga Man embarked on a 54 City tour which broke records and was non-violent led to his highest selling album to date "Hard Knock Life" which shared the name of the tour.

Since then, the tattoo-less, dread-less Mr. Carter has teamed up with many corporate entites which has not only help his brand as an executive but definitely has kept him relevant an an artist. Brands such as Budweiser, Heineken, Sprite, HP, ESPN, NBA, Dale Earnhardt, Dana Kirkpatrick, King James, A-ROD, GMC, Kanye West, and of course Beyonce to name a few have all played key roles in the ongoing evolution of HOV.

After delivering the euology at T-Pain's best friend's funeral (Auto Tune...lol), reminding the world that he ran the town along with Princess Rhi-Rhi and Martin Louis The King Jr., taking a page out of Young Jeezy's image profile by wearing all black and neglecting to get a haircut to show the grind mode (some in which I have done and said for year's but my friends think I'm insane for doing so) HOV will release the Blueprint 3 on the September 11, 2009 which will be the 8th Anniversary of the 9-11 terrorist attacks on the United States of America which also was the release date of the unanomous voted classic Blueprint.

#1 Albums and I Got Like 4 Of Them, More Of Them On The Way....