Jay-Z is Opening a Rocawear Pop-Up Shop

On Monday June 27, Jay-Z and his clothing line will be moving to Mulberry Street in New York. The hip-hop mogul is opening a temporary location, or a "brand showcase," for Rocawear where celebrities, tastemakers, and other very important people will be invited to record testimonials that will later be posted on ThatsRocawear.com. Jay-Z is said to be in the works of re-positioning Rocawear into a more modern and accessible line. While talking to WWD, Jay stated: "We are a great American brand. We don’t envision ourselves as an urban brand or streetwear brand. We wanted to show people how we’ve evolved and repositioned ourselves, without abandoning our original DNA." Sounds like a good move to us.

ROC NATION X SKULL CANDY VIRAL CAMPAIGN

DAME DASH RESURRECTS ROC-A-FELLA RECORDS

Remember when Roc-A-Fella Records was the hottest label in hip-hop back in the late 90s and early 2000s?

Dame Dash does too, and hopes to restore the label that he was bought out of back to its former glory.

The Roc roster really only has one active artist on it at present time, Kanye West. Most of its other signees, including the label’s co-founder Jay-Z, have moved on to other recording plantations.

Dame plans to release the debut album from Curren$y as the relaunched label’s first release on June 15th.

“Def Jam or Universal bought the brand,” Dash told MTV. “I think the ‘beef’ [with us and Jay-Z] was that Jay made it clear he didn’t want me or [Roc-A-Fella's third co-founder Karriem "Biggs" Burke] to be a part of it. That’s really where it was at. Now that he doesn’t work for Def Jam anymore, he doesn’t have the right to use the name. So there’s no reason for us not to use it. It’s there, and it’s a brand that’s not being used. So I was like, ‘I’ll take it.’ It always meant something to me.”

Dash secured the deal through Island Def Jam chairman L.A. Reid, who previously worked with Dash through his shortlived Damon Dash Music Group.

After the release of Curren$y’s album, Roc-A-Fella will release Ski Beatz’s long awaited 24 Hour Ski School mixtape.

MTV Shows

ROCAWEAR MOBILE :: “ROCK POP SHOP”

Bridget Kelly Talks About Her "Empire State Of Mind" from the.LIFE Files on Vimeo.

Jay-Z x Rocawear. In case you haven’t noticed Jay-Z and his marketing staff have recently placed a priority on innovative marketing efforts to push Rocawear as a lifestyle and not just a clothing brand. First, the Rocawear team launched the social networking site Roc4Life a couple weeks ago, and now they have a mobile Rocawear “store” called the Rocawear Roc Pop Shop which is billed as a mobile shopping enviornment.

The Roc Pop Shop is currently touring New York and touts exclusive Rocawear merchandise that you cannot purchase anywhere else. Rumor has it even Jay might be making a couple appearances himself on the Rock Pop Shop tour.