Kanye West Spotted @ London Fashion Week

Has Kanye West ditched his 19 year old Yale student stylist? Last year, his wardrobe consisted of colored blazers, leather pants and crested loafers but it looks as though he’s back to the classic tees, designer jeans and fresh Nike kicks.


He was spotted front row at the Christopher Kane and Burberry Spring/Summer 2012 Womens wear show yesterday afternoon sitting front row in ripped jeans while taking in the London Fashion Week festivities. According to numerous online reports, he will be unveiling a new Women’s wear collection on October 1, during Paris Fashion Week.

NIKE 'GRID' BY WIEDEN & KENNEDY

Nike has launched a digital campaign around its 'Nike Grid' interactive street game which allows competitors to compete with runners across London for 24 hours in order to gain points.

The urban game will launch on 23 April at 8pm. In order to play, runners must register at the Nike Grid website, but they do not have to possess any items of technology to track their run.

Instead, the game uses payphones across the city of London as check-in points before and after each run. The running grid covers 40 postcodes, and runners can choose to run only in their own postcode, or they can steal others' postcodes to rack up points.

Nike has launched a Facebook group to support the game and explain its rules in detail.

Contributed by Matthew "The Mayor" Verden