Beats By Dre “Studio Colors” [Commercial]

Besides Dr. Dre making a small cameo in the video, it’s pretty cool and tripped out to watch all those people get smashed upside their head with nothing but color. Coincidentally, the commercial is promoting the fact Beats By Dre is coming out with a new line of cool new colors for the headphones.

Steve Stoute Talks Writing His Book, The Gap’s Blunder & Digital Music

This is the first installment of Javid’s full length interview with Steve Stoute on his new book “The Tanning Of America”. In this clip Steve gets into the writing process for the book which he says took him 3 years and talks about what “tanning” means to him. Steve also tells the story of how Jay-Z’s famous “who’s the best MC, Biggie, Jay-Z or Nas” lyric raised his stature and recalls the time LL Cool J used The Gap to make a commercial for FUBU. And finally, he gives his thoughts on the digital music revolution explaining how Sony Muisic dropped the ball and what Jimmy Iovine saw in Steve Jobs’ idea for iTunes.

Exclusive Series Highlight: Steve Stoute, ‘The Tanning Of America'

Steve Stoute, the former music executive, has long played matchmaker between popular culture and corporate America. He launched Translation Consultation & Brand Imaging in 2004, and linked Justin Timberlake to McDonald's for the fast food chain's “I’m Loving It” campaign, helped seal LeBron James’ partnership with State Farm Insurance, Gwen Stefani's pact with Hewlett-Packard, Lady Gaga’s deal with MAC Comestics, and Jay-Z’s exclusive line with Reebok.


Stoute --- never at a loss for words --- is also debuting a new book, "The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy," out this week. To coincide with "Tanning," he is developing a video series, “The Tanning Effect" with AOL HuffPost Media Group. Check out the exclusive trailer above, featuring Jay-Z, Pharrell Williams, Lady Gaga, and music industry impresario Jimmy Iovine.

And below, you can read an excerpt below from "Tanning," in which Stoute recalls watching up close how Run-DMC’s alliance with Adidas helped save the sneaker company from extinction.

DR. DRE + JIMMY IOVINE CREATE CUSTOMIZED HEADPHONES FOR BOSTON RED SOX OPENING DAY GAME

STEVE STOUTE ADVERTISING HALL OF ACHIEVEMENT® INDUCTION VIDEO