COKE TOPS LIST OF GLOBAL BRANDS

Coca-Cola, IBM and Microsoft again score big win, place and show honors in this year's interbrand ranking of the 100 Best Global Brands.

Among the highlights, BP fell off the list and Hewlett-Packard jumped into the top 10 for the first time.

The list, based on “a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation,” according to Interbrand, showed some big movers over the course of 2009-2010. For instance, the Gulf of Mexico oil spill prompted BP to exit the list, leaving Shell as the biggest brand in the category.

But in some cases, brands seemed to weather crises well. Toyota, No. 11 on the list, lost 16 percent of its value after its recall PR disaster earlier this year. However, it only fell three places. Goldman Sachs, despite its well-publicized troubles, actually rose from No. 38 to No. 37.

The biggest winners were tech brands, which seemed to withstand the economic times particularly well. For example, Google’s brand value jumped 36 percent, making it a solid No. 4, while Intel (7) and HP (10) had a strong showing, as did Apple (17).

 

TOP 100 GLOBAL BRANDS - FULL LIST

TOYOTA :: SWAGGER WAGON

NEW AGE MARKETING :: CUSTOMER TESTIMONIALS

Hennessy Cadillac Testimonials - SRX from Craig Carpenter on Vimeo.





In the wake of a still trying economy, many companies are using customer testimony videos to attract new customers. Though some seem a little forced I believe it is how the video is captured that truly sells the people watching at home.

BRANDS THAT RECIEVED THE MOST ATTENTION MARCH MADNESS?

Who were the Dukes and Butlers of March Madness brand consumer perception this year? YouGov's BrandIndex report examined the buzz scores of men 18-34 of all the corporate sponsors of the NCAA Men's Division Basketball Championship, from tip-off on March 18 to the final buzzer on April 5. Here are the brands that took the biggest jump.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral.

YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.

The report spotlights:

• Toyota

• Lowe's

• State Farm

Toyota Gets a Jump Start

General Motors may have cut its March Madness support by half, but Toyota has not skipped a marketing beat and it’s lifting the company's reputation. Still traveling through the depths of negative perception, Toyota slowly moved upwards over the tournament’s duration from a buzz score of -53 to -37.4. One of the "Sweet 16" games was held at Houston’s Toyota Center, ensuring the brand name resonated with consumers and the media. In fact, Toyota had the most improved buzz score overall for the month of March when it comes to adults over 18.