Showing posts with label Duke. Show all posts
Showing posts with label Duke. Show all posts

Thursday, October 13, 2011

Jay-Z: The college course only at Georgetown University



It’s not yet possible to declare Jay-Z as a major. But at Georgetown University, a group of lucky students is taking a course devoted to intense Hova study.


As noted by MTV’s Rapfix blog, Georgetown — otherwise known as the institute of higher learning unofficially endorsed by Justin Bieber — is offering a fall-semester-only class called “Sociology of Hip-Hop: Jay-Z.” The three-credit, twice-weekly lecture is taught by professor, author and Jay-Z proponent Michael Eric Dyson, who tells MTV about the course: “We look at his incredible body of work, we look at his own understanding of his work, we look at others who reflect upon him, and then we ask the students to engage in critical analysis of Jay-Z himself.”

Presumably that critical analysis does not involve speculation regarding ridiculous rumors involving Jay-Z’s wife Beyonce and their baby, aka Sasha Fetus.

Hip-hop has frequently been the subject of university classes; Duke University offers an African American studies class called “Sampling Soul,” which focuses on hip-hop, black cinema, social movements and other topics. And last spring, Bun B of the Underground Kingz served as a distinguished lecturer at Rice University, where he taught a religion and hip-hop course.

But focusing so intensely on a single rapper is somewhat rare. And it presents the unique opportunity to write a killer paper titled “Get That Dirt Off Your Shoulder: Obama, Politics and the Social Implications of ‘The Black Album.’ ”

No word on whether Kanye West will eventually be the subject of a course. If he is, I humbly recommend that it be called “The College Class on ‘The College Dropout.’ ”

Sunday, April 18, 2010

MATT "THE MAYOR" VERDEN JOINS "THE DEAN'S LIST"


Matthew Verden, CEO of VSMG, LLC. has over 10 years of marketing, management, and promotions experience. Verden started the Verden Sports Management Group in an attempt to provide a sense of ease to an athlete's already busy life and schedule. With a vast knowledge of the sports industry, marketing, and management skills, Verden leads his staff in ensuring all client's needs (whether big or small) are met, and often times exceeded.

Verden has worked with some of the most elite names in sports including multiple professional teams and athletes including the Atlanta Hawks, Atlanta Falcons, Atlanta Braves, Golden State Warriors, Charlotte Bobcats. He also has deep rooted ties with elite highschool basketball players and collegiate basketball programs including Duke University, University of Arizona, Georgia Tech and more.

The Dean's Notes: Matthew will bring his behind the scenes hands-on insight to "The Dean's List" readers.

Contact:
matthew@deanbrandmarketing.com
twitter.com/vsmgllc

Saturday, April 10, 2010

BRANDS THAT RECIEVED THE MOST ATTENTION MARCH MADNESS?

Who were the Dukes and Butlers of March Madness brand consumer perception this year? YouGov's BrandIndex report examined the buzz scores of men 18-34 of all the corporate sponsors of the NCAA Men's Division Basketball Championship, from tip-off on March 18 to the final buzzer on April 5. Here are the brands that took the biggest jump.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral.

YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.

The report spotlights:

• Toyota

• Lowe's

• State Farm

Toyota Gets a Jump Start

General Motors may have cut its March Madness support by half, but Toyota has not skipped a marketing beat and it’s lifting the company's reputation. Still traveling through the depths of negative perception, Toyota slowly moved upwards over the tournament’s duration from a buzz score of -53 to -37.4. One of the "Sweet 16" games was held at Houston’s Toyota Center, ensuring the brand name resonated with consumers and the media. In fact, Toyota had the most improved buzz score overall for the month of March when it comes to adults over 18.