ADIDAS X STAR WARS X WORLD CUP 2010

Ever wonder where David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong go to watch the 2010 FIFA World Cup? The Mos Eisley Cantina of course.

Here is the latest chapter in the viral series that mashes-up Adidas Originals and Star Wars.

ADIDAS TAKES ITS BIG CELEBRITY HOUSE PARTY TO THE STREET

Adidas's house party is continuing. The brand's earlier star-studded video, released in November 2008, has gotten worldwide attention, not to mention a Simpsons parody. Now, agency Sid Lee has moved the party out into the street, but some things remain the same. David Beckham is still there, though he looks a bit more hirsute this time, and DJ Pilooski is still spinning the tunes, though this time he's playing his rendition of Dee Edwards's "Can't There Be Love" (and no, there's nothing wrong with your YouTube feed, that's the way the song goes). Snoop Dogg is a new addition, as are Noel Gallagher of Oasis and lots of people I'm too old to recognize. Once again, it's a fine piece of advertising, making Adidas's Originals line seem both of-the-moment and retro, athletic and leisurely.