ADIDAS TAKES ITS BIG CELEBRITY HOUSE PARTY TO THE STREET

Adidas's house party is continuing. The brand's earlier star-studded video, released in November 2008, has gotten worldwide attention, not to mention a Simpsons parody. Now, agency Sid Lee has moved the party out into the street, but some things remain the same. David Beckham is still there, though he looks a bit more hirsute this time, and DJ Pilooski is still spinning the tunes, though this time he's playing his rendition of Dee Edwards's "Can't There Be Love" (and no, there's nothing wrong with your YouTube feed, that's the way the song goes). Snoop Dogg is a new addition, as are Noel Gallagher of Oasis and lots of people I'm too old to recognize. Once again, it's a fine piece of advertising, making Adidas's Originals line seem both of-the-moment and retro, athletic and leisurely.

ADIDAS 2010 WOMEN'S SPRING LOOK BOOK

The spring 2010 video lookbook for Adidas Originals features a bunch of sexy models and celebrity women videotaping each other while shaking their groove thing...lol. Agyness Deyn, Ana Ivanovic, Cassandra Steen, Hyori Lee, Whitney Port, Tallulah Morton, Ciara, Cheer Chen, and Adrienne Bailon all get their groove on and even Mark “The Cobrasnake” makes appearance.