1.21 Gigawatts: Back To The First Time is on the way and Ludaversal under construction

Last night at a private studio in a secluded Atlanta neighborhood, Ludacris and close members of the DTP Family were listening to club bangers off his soon to be released mixtape entitled "1.21 Gigawatts: Back To The First Time" and began drafting the blueprints which will become his 8th studio album entitled "LUDAVERSAL" (Disturbing Tha Peace Records/Def Jam).

It was a normal studio scene including a lot of Apple computers open, Smartphones ringing, vibrating (NO TWEETING WAS ALLOWED), Conjure Cognac flowing and Soul headphones scattered everywhere like it was a private showroom. The bosses were in the building (Chaka Zulu, Jeff Dixon :: Co-Ceo's of DTP Records and Ludacris' management), new artist were simultaneously learning from their multi-platinum mogul CEO while contributing their creativity to new concepts, and close people of the team that they trust to give an honest opinion of what was being crafted, as well as throwing marketing ideas against the wall, potential video concepts, and discussing the current state of the music biz (not just hip-hop) and where it is going.

After a 12 hour session, empty containers of take out food, empty Conjure bottles, Dead Smartphones, and multiple youtube views that were utilized for reference points, LUDAVERSAL is underway and from the schematics of the blueprints which were rolled out on the table Ludacris is sure to bring home all of hip-hop's hardware and more.

CLASSIC CREATIVE :: SPRITE "Obey Your Thirst" (Pete Rock, C.L. Smooth, Grand Puba)

Shout out to Jeff Dixon (Co-Ceo of Disturbing Tha Peace Records and Co-Manager of Ludacris)

Jeff Dixon was the former manager of Grand Puba and appeared in this commercial (standing next to board with glasses on. Jeff is also a marketing maven working with Sprite, Ruff Ryders and more before discovering and teamming up with Ludacris to form the DTP empire.

LUDACRIS X PHARRELL X CIARA - IN THE STUDIO FOR LUDAVERSAL

Ludacris is already hard at work on his new album Ludaversal. In the studio with long time collaborators Ciara and Pharrell Williams. Though he wasn't able to make the NERD Atlanta show due to his own shoe down in Texas. Once he landed the private in the wee hours of the morning he was back at it. Can't wait to hear the new material.

THE LUDACRIS FOUNDATION X RALPH LAUREN

The Ludacris Foundation and Ralph Lauren Come Together For A Good Cause...

LEGEND IN THE MAKING!!!

I've always been told to be careful who I surround myself with because those people can either make you or break you. Well if that is a true statement (and I believe that is true due to all that I have seen from the hood to hollywood) than I must be in good company like Dennis Quaid...lol. Thanks to people like Chaka Zulu who you can slightly see in this pic on his blackberry probably talking to Ludacris or talking big money business about Ludacris...lol, I have been fortunate enough to not only meet but also sit and chat with those great men who have come before me like Unlce Q or to you regular consumers and fans Quincy Jones. Everyday I wake up I am appreciative of the life that I live. No I am not famous but famous people know me, No I am not rich but I have a wealth of knowledge, No I don't have a mansion but I do sleep peacefully every night, and one day you will read about me on adage.com...lol. "The Lesson Is In The Work" as said by Chaka Zulu. Believe me I am learning my lesson.