Ludacris - Bada Boom

1.21 Gigawatts: Back To The First Time is on the way and Ludaversal under construction

Last night at a private studio in a secluded Atlanta neighborhood, Ludacris and close members of the DTP Family were listening to club bangers off his soon to be released mixtape entitled "1.21 Gigawatts: Back To The First Time" and began drafting the blueprints which will become his 8th studio album entitled "LUDAVERSAL" (Disturbing Tha Peace Records/Def Jam).

It was a normal studio scene including a lot of Apple computers open, Smartphones ringing, vibrating (NO TWEETING WAS ALLOWED), Conjure Cognac flowing and Soul headphones scattered everywhere like it was a private showroom. The bosses were in the building (Chaka Zulu, Jeff Dixon :: Co-Ceo's of DTP Records and Ludacris' management), new artist were simultaneously learning from their multi-platinum mogul CEO while contributing their creativity to new concepts, and close people of the team that they trust to give an honest opinion of what was being crafted, as well as throwing marketing ideas against the wall, potential video concepts, and discussing the current state of the music biz (not just hip-hop) and where it is going.

After a 12 hour session, empty containers of take out food, empty Conjure bottles, Dead Smartphones, and multiple youtube views that were utilized for reference points, LUDAVERSAL is underway and from the schematics of the blueprints which were rolled out on the table Ludacris is sure to bring home all of hip-hop's hardware and more.

JERMAINE DUPRI "LIVING THE LIFE" Atlanta Braves Civil Rights Weekend

Shout out to Jermaine Dupri for capturing the Exclusive Ludaversal/DTP New Era Cap during the Atlanta Braves Civil Rights Weekend Game vs Phillies and for capturing me in the Private Luxury Suite. Shout out to DJ Khaled. 

LUDACRIS X PHARRELL X CIARA - IN THE STUDIO FOR LUDAVERSAL

Ludacris is already hard at work on his new album Ludaversal. In the studio with long time collaborators Ciara and Pharrell Williams. Though he wasn't able to make the NERD Atlanta show due to his own shoe down in Texas. Once he landed the private in the wee hours of the morning he was back at it. Can't wait to hear the new material.